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B2B Ecommerce: Capture Your Billion Dollar Opportunity, Part 2
In this special encore Collaborative Commerce Talks episode, B2B ecommerce expert, advisor and author, Brian Beck and J.J. Keller ecommerce executive, Adrienne Hartman return to our virtual stage to continue answering your burning B2B ecommerce questions.

You will walk away with insights on:

- Building a digital transformation strategy for 2021: how COVID has changed priorities and budgets for B2B companies in the coming year
- Managing channel conflict when going direct to the end user: what is real conflict, and what is perceived? - How do you grow ecommerce revenue while also enabling traditional channels?
- Staying on top of your competitive landscape in a world where 50% of buyers are buying from new suppliers
- The ‘consumerization’ of B2B selling: The most important aspects of the B2C digital experience to adopt for your B2B Ecommerce operation
- Selling on a marketplace and launching your own: are they mutually exclusive? What are the benefits of each approach? Can an Amazon program help you accelerate your overall growth?

Plus all registrants will be entered for a chance to win a free copy of Brian’s latest book, “Billion Dollar B2B Ecommerce.”

Dec 8, 2020 02:00 PM in Eastern Time (US and Canada)

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Speakers

Brian Beck
Panelist
Adrienne Hartman
Panelist
Ana Milevskaja
Moderator