Online marketplaces are becoming the preferred shopping destinations for consumers and buyers alike. The expansive product offerings, price comparison, free shipping and returns drive and convert visitors into loyal customers. Walmart has fully adopted a marketplace strategy to broaden product assortment, grow customer share of wallet and more importantly compete with Amazon. Yet, while Amazon and Walmart may dominate the marketplace industry, there are still a growing number of brands and retailers looking into launching and owning their own marketplace.
Join Valtech and VTEX, as we host American fashion icon, designer and marketplace operator, Steven Alan for a candid discussion on retail marketplaces with partner at Triangle Capital and Forbes contributor, Richard Kestenbaum. These retail thought leaders will discuss the marketplace business model and how it benefits retailers, and how to position a marketplace for ongoing success should a retailer decide to go and launch their own marketplace.