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Building A Digital Strategy For The Marketplace Era
In today’s rapidly changing digital landscape, more and more companies are turning to online marketplace models to grow their business. From establishing new revenue streams to breaking into new markets to defending against competitors - business leaders are thinking beyond traditional ecommerce approaches. By participating in and launching their own online marketplace organizations can explore new ways to deliver sustainable business success.

In this panel, industry analyst Allen Bonde of Forrester and online marketplace experts discuss how leaders are incorporating marketplaces into their business model to stay at the head of the pack. Join the webinar to learn:

- How to think beyond traditional ecommerce to develop a marketplace strategy of your own.
- When it makes sense to invest in launching your own online marketplace and is it right for your business.
- The key success factors for combining your existing commerce business with a marketplace approach.

Dec 15, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Allen
Bonde @Forrester